Strategically uses platforms (Facebook, Instagram, TikTok) for patient engagement, education, building trust, and promoting services, moving beyond traditional ads to foster community and awareness by sharing health tips, debunking myths, humanizing providers, and driving appointments through interactive content like Q&As and live sessions, all while navigating strict privacy rules. It helps establish credibility, improve patient retention, and position organizations as thought leaders, with high patient reliance on these channels for health information.