REPUTATION MANAGEMENT is the strategic process of monitoring, influencing, and maintaining a provider’s image by managing online reviews, social media, and patient feedback to build trust, attract patients, and improve care quality, moving beyond simple damage control to proactively shaping perception across digital platforms like Google, review sites, and social media. It involves actively collecting patient feedback, responding to reviews (positive and negative), optimizing online listings, and using insights to enhance services, ensuring a consistent, credible, and positive patient experience.